Ad account settings
Defaults applied to every launch from this account
Identity setup
The Facebook and Instagram identity your ads run under
The saved page is no longer available — pick a new one.
The saved Instagram account is no longer linked — pick a new one.
EU advertising identity
Required by Meta when ads deliver to EU audiences (DSA). Payer falls back to the beneficiary when left empty.
Creative enhancements
Multi-advertiser ads, shop destination, AI info label and Advantage+ enhancements per creative type — off by default, applied at publish
Ad delivery
Image
Video
Carousel
Collection
Catalog carousel
Flexible ads
Website URL & tracking
Default landing page and UTM parameters for new ads
The saved pixel no longer exists on this account.
Appended to every outbound link. Meta macros like{{campaign.name}} are passed through.
New ads additionally track conversions from this offline event set.
Auto naming
Naming conventions for new creatives
Mix free text with tokens:{{account}}{{campaign}}{{file}}{{date}}{{index}}— click a token to insert it.
Controls the {{date}} token. Custom formats combine DD, MM, YY andYYYY; anything else stays literal.